Another important part of an advertising campaign in the music industry is the use of promotional postaers. These can be put almost anywhere from bus shelters at the side of the road, A4 size to be put up in windows or magazines or buyable posters for people to put up in bedrooms etc.
Wherever they are put up they are a valuable resource when promoting the artiste or album and so must put across the demographic of the artist so that fans or passers-by begin to take notice. The last thing you want when promoting a band is for nobody to take any notice.
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