Wednesday, 16 December 2009
Tuesday, 8 December 2009
The bad news is that while editing I have discoverd that due to the complex nature of my music video and because I have filmed some shots allready backwards tht I did infact shoot the stair scene back to front. I know this baffles you as much as it baffles me. Buf what it boils down to is me needing to re-shoot some stuff. Luckily there is a school training day on Friday so I can film then.
Sunday, 6 December 2009
Whilst searching for various nuggets, not of gold, but infomation on the music promo industry we encounterd many dangers and boobytraps including a collapsing cinema chair. Eventually however as time passed on we discoverd Corin Hardy, the director of such videos as the Prodegy's "Warrior Dance" and Palo Nutini's "Pencil for my Lead." He told us many great pieces of infomation on how budgets etc have a huge part to play in making a music promo, we also learnt how to improve our own promo's. We then managed to escape Richmix by jumping onto a tube train which was being chased by a giant bolder down the tunnel.
Friday, 4 December 2009
This is proberbly the most comon type of promontional poster for a female artiste whereby the she has been photgraphed scantaly clothed in an obscure pose. This creates a feeling of sexual desire for any male passers by/ fans who prehaps aren't so interested in the music as the teenage girls but more in the performer herself. This ofcourse works well in the mainstream but there are also female artistes of a different genres that dont tend to play off of this selling point.
Florance and the Machine is such an artiste wherby instead of playing off of her looks she has a much more creative apporach. As you can see from the poster below the poster simply shows of the artistic, experimental style of her act, playing off the hand made authenticity of her music. The riped cardboard look of the poster is a good visual metaphor as it shows the rough and ready approach that she has with her music and audince.
The poster below is proberbly the most uncommon of all styles as it relates directly to the film to which the artiste performed the soundtrack. Either that or the artist, Jon Connor has used the intertextuality of the Terminator films to create this poster. I particually like how they have used the same typography and font as in the films.
Wherever they are put up they are a valuable resource when promoting the artiste or album and so must put across the demographic of the artist so that fans or passers-by begin to take notice. The last thing you want when promoting a band is for nobody to take any notice.
Here is the new and improved digipack.
Tuesday, 1 December 2009
Thursday, 26 November 2009
Thankfully Conor has agreed to come back on Sunday so that we can refilm the beginning and end, but atleast it doesnt matter what the wheather is like to a certain extent as all the footage I overwrote was filmed inside.
Monday, 23 November 2009
Film Friday like normal Fridays but with Filming, Wind, Rain and other general problems located when using a mechanism that records video.
Friday, 20 November 2009
Sunday, 15 November 2009
Thursday, 12 November 2009
Tuesday, 10 November 2009
Wednesday, 4 November 2009
Sunday, 1 November 2009
Finally managed to upload the digipack to the blog which is good. The top pictures are upsidedown because when I fold the top pictures over they will form part of back of the digipack.
Friday, 23 October 2009
Note that although the animatic was cut to the song it doesn't represent exactly how the music video will look and is only a rough guide.
Sunday, 11 October 2009
Friday, 2 October 2009
Friday, 25 September 2009
- Name - Noah and the Arc: Noah is lead singer, the Arc is the band.
- Genre - Britpop
- Brief Description - Rough and ready the band is origernaly from Manchester but now lives in the suberbs around London. Age, 21
Noah and the Arc are origernally from Manchester allthough they moved to London in search of a record deal but had to move to the suberbs due the high rent. Noah, who is now a christian after a life of crime has found his place in music and now spends most of his time with the band. Noah joined the band after attempting to steal from the Arcs record shop in Manchester, although they were formally known as instramental band; Thinkcentre.
The bands musical influences include such bands as Oasis, The Stone Roses and also Blur. The band has only just joined the record label and so hope that their new single, 'You Showed Me' will give them enough publicity to go on tour from late November right through to the new year.
Their discography includes the album which You Showed Me originates from plus a few experimental songs posted on thier Myspace page.
Despite Noah's press coverage in the Manchester local news the band has very little publicity other than a small following in Manchester and in London from where they have played local pubs and clubs.
Intended semiosis includes promoting the band as being all about the music. The main place of doing this would be their web page on Myspace. But a website specifically for the band is under construction.
The bands unique selling point is their faith in god, allthough they aren't heavy preachers they promote respect and well being which are all part of their beliefs. PR stunts planned included a live performance in the street outside the record label's shop as well as drive around London with a loud speaker promoting upcomming gigs and events. This will allow the bands music to be heard for free creating an interst so that people will want to come to the gigs and pay to see the band.
- Target Audience: The main target audience of the band is 15-30 yearolds. They are generaly gentle people and enjoy quite songs as well as the faster paced louder numbers. They too, like the band are putting forward well being and kindness but in a way that doesn't involve reciting the Bible. Merchandising includes T- Shirts, keyrings and also badges. CD's are at reduced price to encourage the fans to come to gigs. This will extend the bands image as being all about the music as it would show that they would rather fans listened to them live rather than listen to a audioedited CD; plus making them more money as concert tickets are more expensive than CD prices and fans would feel obliged to see the band in concert.
- Other promotianal art styles include a digipack which will hold the CD plus other memorabilia includeing photos of the band and lyrics to the songs plus a booklet explaining the bands background and insperation.
Wednesday, 23 September 2009
The video begins with the musical introduction playing straight away, probably due to it being so long so the camera has enough time to set the scene, zooming away from Richard Ashcroft’s (lead singer of The Verve) feet until he stands in the centre of a high-street. As the rhythm of the song picks up he begins to walk towards the camera, the camera which appears to be handheld tracks backwards away from Ashcroft maintaining an unsteady wide shot. What is particularly interesting is how the public dominate the pavement don’t appear to gather around the camera but simply continue their lives around Ashcroft as he cuts his path straight down the middle, regardless of people or trolley-bags. This is extremely evident when Ashcroft barges between two women in conversation causing them to both look back over their shoulders in surprise and anger.
The camera does change angle to be behind the singer every so often to allow the audience to view what is in front of Ashcroft but often cuts back to tracking backwards to allow for more close-ups of the singers face, the camera having jumped between wide, mid and close up shots as the audience grow more towards liking the star. My two favourite camera angles from the video are when the camera is extremely low to the floor tracking Ashcroft’s feet through the crowd as this gives a real sense of how crowded the pavement is. My second favourite shot from the video is the point of view angle, particularly when he steps over the woman’s car and she gets out to scream in his face, especially as you see her get out the car from over his shoulder and run up to him before you cut to the POV shot and she lets loose her anger.
There isn’t a great deal to be said about the editing in the video as it appears to be mostly one long take although it is broken down by the other shots such as close ups and wide, POV and close up shots which I mentioned earlier by the ordinary simple cut.
Obveously you have to be careful not to copy the other medium otherwise it's possible you could be accused of copyright,
Friday, 18 September 2009
Wednesday, 16 September 2009
-My act is a solo artist although they do have an acompaning band.
-Name- Noah, and the arc
-Backstory- Came second in the X- Factor compertition after a life of singing in local pubs and clubs. Is a very serious person and has been known to self harm and take recreational drugs despite being a practasing christian.
-Ideology- Hopes to redeem himself in gods eyes by starting fresh. He hopes to escape from the life he used to lead and continue on the straight and narrow.
-Record Label- Has signed with Rough Trade due to the success the label had with Pulp and is hoping to continue the with the same style of music.
29/09 - Textual analysis & adding elemants for meaning.
28/09 - Moodboards and Glogsters & lern how to pitch ideas.
05/09 - Pitches
12/09 - Storyboarding
19/09 - Create Animatic
Friday, 11 September 2009
Friday, 7 August 2009
The Gorillaz were revolutionary back when they hit the underground music scene early in the millennium year but it had taken them two years to get this point, targeting what they believed to be worthy of writing a song over.
What appeared to create the success of the Gorillaz were how they were animators first and song writers second, which allowed them to manufacture unbelievable music videos as well as awesome songs. Tapping into new media technology allowed the public to see the band on computers in their own homes and so the bands popularity spread through word of mouth; helped by the air of mystery surrounding the band as nobody really knew who were controlling the animated toons.
The particular video that I am writing about is titled, Gorillaz 19-2000 and is one of the first songs that the band made. My reasons for choosing the video are perhaps a little simple but then that could also represent what the video is about as it makes little or no sense.
The animation throughout the video is superb which in itself is a great marketing tool as viewer quickly becomes engrossed in the bizarre storyline of the video, quickly establishing a sense of relationship with the toons and a feeling that they wish to find out more about the band. Which can be done at the Gorillaz website which allows the user to tour the bands headquarters, inspecting not only their individual bedrooms, kitchen and loo, but also play games. This interactive feature alone adds another dimension to the animated world, allowing fans almost 24 hour attention, something that a human band simply can’t achieve.
There is a separate, serious website which holds information on the bands next alums and singles plus also the dates of their next tour. It is difficult to believe that an animated band is able to tour on the stage, but due to many of the bands songs featuring formed groups such as D12 the audience wont be disappointed by viewing not only animated sequences/ movies but also witnessing other famous bands perform at the same time. Perhaps it is fair to say that the Gorillaz are not just a band but are instead a project which shows of a multiple of different media while trying to make comments on the worlds situation.
Monday, 3 August 2009
Rough Trade Records started in 1978 after growing out of the Rough Trade Record shop in Ladbroke Grove, west London which specialised in unusual and left-wing music. Seen as a mecca for punks it quickly became a success as it stood against the ideals of the major labels by sharing money equally with bands and also paying a single wage to all employees despite gender or job title.
However the lack of professionalism which had helped the company grow soon became and problem as bands decided to leave the indie label after becoming successful as they weren’t tied into a contract. In 1982 the record shop had to be shut due financial problems and sold to three members of staff, who still own the shop to this day.
In 1983 Rough Trade Records hired The Smiths and decided to put the band into a three album contract, becoming more like a music machine the company grew larger and began to spread across Europe. With this however came the board of middle mangers that dismissed the equal pay scheme, but still the record label continued to grow until in 1991 the machine grew too big and administrators were brought in. The assets, including the name were sold off and the company ceased trading.
Geoff Travis had other ideas and so began to manage the band, Pulp (with Jeanette Lee) who was signed to Island Records. In 1995 Pulp got into No. 2 in the charts and continued with a string of successes which lead to the pair rebuilding the Rough Trade label and signing the American band, The Strokes in 2000. Recently they have also signed Duffy who after 4 years of development has finally awarded the company its first No.1 chart song.
Monday, 20 July 2009
It would appear that hard work pretty much had a lot to do with the bands first major break, whereby they were nearly performing every night and so it wasn’t long before they became lucky and became signed with Dick Rowe, who had previously decided not to sign the Beatles.
The band were an unusual bunch as Ian Stewart is dropped from the line-up as he looks “too normal” The fist song goes into the UK charts at No. 12 which rockets the band into the corporate spot light. After working with Kellogg’s rice crispies the band become a household name and play at the Royal Albert Hall.
Using the money the band made from their previous concerts the group travelled to America, which although wasn’t a successes on their first visit due to the unusual appearance and a tendency to be the complete opposite to the Beatles the band began to build up a reputation of trouble and destruction which finds its way back to the UK.
Due to the bands reputation the band become less of a household name but become heroes with the youth, I believe it is this along with the bands ability to churn out numerous songs that has caused a generation of people to grow up with the band. The fans growing up with music as the band members also grow older has allowed the groups music to adjust to an older pace, allowing an audience of 17 year-olds to still be listening to the music at the age of 60, and it is for this reason that I believe that the band has passed the test of time.
Thursday, 2 July 2009
Vincent Moon who is an independant film maker from Paris (France) is renowned for his style of directing music videos which involves using warm colours along side yellow and black. He has worked for such bands/artists as R.E.M and also Arcade Fire.
Here I have included the R.E.M. video so you too can see the effect of Moon's colours and the effect of movement that he creates when directing/shooting a music video. I particuly like how he has mixed the footage of the traffic with the words which keep continuity through the sequence. Below I the video I have also found a short clip of Vincent Moon (in the green parkar) shooting the acoustic version of the same song in a wine shop.
Tuesday, 30 June 2009
My reasons for liking this piece is not only that its a great video but I also like the technique which requires alot of patience, somthing I have tried to shy away from in the past due to the amount of time it take to succesfully pull off an animation.
Wednesday, 24 June 2009
I like this video as it is a simplistic idea finnished well, but I cant help but feel that it doesnt promote Osis mainly due to too not showing the band often enough, howver this could be the general idea as the "sound" of Oasis has been around for a while now and prehaps doesnt need any more promoting. But then I thought to myself, thats a really silly idea, why waste money on a video when you do need one and your band is at full momentum? Prehaps the days of Oasis are becomming numberd or they just enjoy the procces of adding moving image too their music.