The Creating of the Musical Artiste

• Name - Noah and the Arc: Noah is lead singer, the Arc is the band.
• Genre - Britpop
• Brief Description - Rough and ready the band is origernaly from Manchester but now lives in the suberbs around London. Age, 21

Noah and the Arc are origernally from Manchester allthough they moved to London in search of a record deal but had to move to the suberbs due the high rent. Noah, who is now a christian after a life of crime has found his place in music and now spends most of his time with the band. Noah joined the band after attempting to steal from the Arcs record shop in Manchester, although they were formally known as instramental band; Thinkcentre.

The bands musical influences include such bands as Oasis, The Stone Roses and also Blur. The band has only just joined the record label and so hope that their new single, 'You Showed Me' will give them enough publicity to go on tour from late November right through to the new year.

Their discography includes the album which You Showed Me originates from plus a few experimental songs posted on thier Myspace page.

Despite Noah's press coverage in the Manchester local news the band has very little publicity other than a small following in Manchester and in London from where they have played local pubs and clubs.

Intended semiosis includes promoting the band as being all about the music. The main place of doing this would be their web page on Myspace. But a website specifically for the band is under construction.

The bands unique selling point is their faith in god, allthough they aren't heavy preachers they promote respect and well being which are all part of their beliefs. PR stunts planned included a live performance in the street outside the record label's shop as well as drive around London with a loud speaker promoting upcomming gigs and events. This will allow the bands music to be heard for free creating an interst so that people will want to come to the gigs and pay to see the band.

• Target Audience: The main target audience of the band is 15-30 yearolds. They are generaly gentle people and enjoy quite songs as well as the faster paced louder numbers. They too, like the band are putting forward well being and kindness but in a way that doesn't involve reciting the Bible. Merchandising includes T- Shirts, keyrings and also badges. CD's are at reduced price to encourage the fans to come to gigs. This will extend the bands image as being all about the music as it would show that they would rather fans listened to them live rather than listen to a audioedited CD; plus making them more money as concert tickets are more expensive than CD prices and fans would feel obliged to see the band in concert.
• Other promotianal art styles include a digipack which will hold the CD plus other memorabilia includeing photos of the band and lyrics to the songs plus a booklet explaining the bands background and insperation.